Zanele Dlamini
July 9, 2026 · 5 min read
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From typography to textiles, a wave of designers is rejecting borrowed aesthetics in favor of something unmistakably their own.
For decades, African visual identity was filtered through a Western lens, borrowing conventions that never quite fit.
A new generation of designers is instead mining the continent's own visual traditions and rebuilding brand language from first principles.
Zanele Dlamini
Chronicles Africa's design and creative renaissance.
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